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One of the most striking features of early 80’s clips was the excessive use of the white screen. These videos were shot on video, with sets consisting of no more than a white floor and white backdrop. They would throw in some odd angles and whacky dancing to disguise the fact that the band couldn’t dance to their own songs. To be fair, there was no real choice – the music video market was yet to kick in and the market opened up by MTV was a few years away. For step by step techniques in constructing an 80’s white screen video, see Creating your own early 80’s music video.
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THE KNACK: MY SHARONA This is one of the most famous white screen videos, thanks largely to the 1994 film Reality Bites. When preparing the eighty-eightnine Web site, it thought that the tape with My Sharona was dying. The video clip has a distinct yellow tint – however, a check of a more up to date print shows that this indeed the colour of the video. Some camera operators speculate that it was either just a crap video recorder or that the settings weren’t properly adjusted. Typical of the time, even if the yellow tint was not desired outcome (it could have been planned) the video would probably still have been released. Yes it was released in 79, but this is part of a group of songs that ‘belong’ in the 80s. |
