Soft Cinema  
Ambient Narrative


SOFT CINEMA Installation @Future Cinema

Referencing "brandscaping" (the three-dimensional design of brand settings), early algorithmic computer art, and the logic of modernist art movements (in which painting, graphic design, architecture, and industrial design were typically driven by a single aesthetic system), we used the same algorithm to generate the screen layouts, the layout of the Soft Cinema book, and the 3D layouts of the Soft Cinema installation.

If Le Courbusier's system of proportions was based on the dimensions of a human body, our system takes as its origin the dimensions of a DV NTSC image: 720 x 480 pixels. In addition, the contrast between various types of images (video, 2D animation, etc.) used in Soft Cinema movies is translated into the contrasting materials used in the installation.

> design history

Lev Manovich:
Initial Concepts | July 2002
1 | installation description
2 | theory part 1
3 | theory part 2
4 | overall view
5 | possible spatial layouts

Andreas Kratky:
Installation design| August 2002
3D view 1
3D view 2

Jason Danziger_ think/build group:
Installation design| September 2002
plan PDF
elevation PDF
3D view - small (800 x 600)
3D view - big (3000 x 1773)

Ruth Lorenz_maaskant:
ZKM Future Cinema version | October 2002
2 alternative elevations
final elevation (built version)
axonometric view

Andreas Angelidakis:
three proposals | 2001-2003
design 12/01 image 1 | image 2
design 8/02 image1 | image 2
design 8/03 TETRIS L | TETRIS SM |

Photo still from Soft Cinema

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